A system of signs which can be decoded to create meaning.
In media texts, we look at a range of different signs that can be loosely grouped into the following:
- technical codes is how the camera is positioned to impact on your viewing experiences - camera angles, framing, typography etc
- symbolic codes is what we believe because of what happens in the scene - if someone smiles you would think they are happy
What are conventions?
Conventions are the generally accepted ways of doing something. There are general conventions in any medium, such as the use of interviewee quotes in a print article, but conventions are also genre specific.
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